Before diving into design, I learn about the product, its audience, and how it needs to stand out. This includes:

• Brand alignment – Ensuring the design complements the company’s identity.

• Competitor research – Seeing what’s working (or not) in the market.

• Packaging requirements – Considering materials, shape, and production constraints.

With a solid direction, I explore concepts through sketches and digital mockups, focusing on:

• Eye-catching visuals – Creating something that draws people in.

• Brand storytelling – Making sure the design speaks to the audience.

• Functional layout – Ensuring text, logos, and key details are clear and readable.

Once the design is refined and approved, I prep everything for production, ensuring:

• High-resolution artwork – Ready for print with proper formatting.

• Mockups & proofs – Visualizing how it will look in real life.

• Print coordination – Working with vendors to guarantee quality.