Description
Introducing the ASC's revitalized logo, a symbol of unity and progress crafted by a dedicated creative visionary. This emblem captures the essence of the ASC, representing shared values and aspirations.
The Challenge
Tasked with reimagining the ASC's visual identity, the goal was to create a logo that resonates with its community. The previous logo lacked the resonance and unity needed to represent the ASC effectively.
The Solution
Inspired by iconic symbols such as badges and emblems, the new logo seamlessly blends tradition with modernity. Each element reflects the ASC's mission of fostering collaboration, protecting member rights, and nurturing thriving educational environments.
Vectorize Sketches
![A central stamp within the 'A' symbolizes guidance and progression, reflecting the ASC's commitment to supporting its members' journey.](https://images.squarespace-cdn.com/content/v1/5f56c36386cc8834a2a8cab1/3c983ab7-60a7-4e7b-9183-2e23c0e7c618/Screenshot+2023-06-19+at+11.30.09+AM.png)
A central stamp within the 'A' symbolizes guidance and progression, reflecting the ASC's commitment to supporting its members' journey.
![The playful ampersand adds a touch of joy and inclusivity, embodying the vibrant spirit of the ASC community.](https://images.squarespace-cdn.com/content/v1/5f56c36386cc8834a2a8cab1/e9e083d6-0d56-4ee9-98b5-e0025a0d1612/Screenshot+2023-06-19+at+11.30.28+AM.png)
The playful ampersand adds a touch of joy and inclusivity, embodying the vibrant spirit of the ASC community.
![Interlocking chain links signify the strength of bonds among members, illustrating unity and solidarity.](https://images.squarespace-cdn.com/content/v1/5f56c36386cc8834a2a8cab1/f75a5828-5d0a-4284-8814-6513b76ab8b0/Screenshot+2023-06-19+at+11.30.37+AM.png)
Interlocking chain links signify the strength of bonds among members, illustrating unity and solidarity.
![Abstract letterforms represent the collaborative effort of the ASC community, highlighting unity and collective action.](https://images.squarespace-cdn.com/content/v1/5f56c36386cc8834a2a8cab1/de5a944d-5b13-404d-8974-3ab02691aab7/Screenshot+2023-06-19+at+11.30.47+AM.png)
Abstract letterforms represent the collaborative effort of the ASC community, highlighting unity and collective action.
Refinements and Mockups
![ASC_Mockups4.jpg](https://images.squarespace-cdn.com/content/v1/5f56c36386cc8834a2a8cab1/5bcb72d5-c0c7-432f-8832-d2210d610f42/ASC_Mockups4.jpg)
![ASC_Mockups.jpg](https://images.squarespace-cdn.com/content/v1/5f56c36386cc8834a2a8cab1/b859fc81-b8f8-4dea-8d0d-a7afc40baf2d/ASC_Mockups.jpg)
![ASC_Mockups3.jpg](https://images.squarespace-cdn.com/content/v1/5f56c36386cc8834a2a8cab1/959c277c-1cb2-4932-8f12-a96451a89456/ASC_Mockups3.jpg)
![ASC_Mockups2.jpg](https://images.squarespace-cdn.com/content/v1/5f56c36386cc8834a2a8cab1/8ec849d7-f18a-45a2-91c5-6a817c005114/ASC_Mockups2.jpg)
![ASC_Mockups5.jpg](https://images.squarespace-cdn.com/content/v1/5f56c36386cc8834a2a8cab1/e45ab31d-b145-4081-a36c-08b535355b8b/ASC_Mockups5.jpg)
![ASC_Mockups8.jpg](https://images.squarespace-cdn.com/content/v1/5f56c36386cc8834a2a8cab1/726e747c-3d95-449b-8082-bf40e023bad0/ASC_Mockups8.jpg)
![ASC_Mockups7.jpg](https://images.squarespace-cdn.com/content/v1/5f56c36386cc8834a2a8cab1/b3d2bd39-6719-4935-831f-cf3066b09807/ASC_Mockups7.jpg)
Final Concept
Experience the power of the ASC's new logo - a symbol of unity, protection, and timeless camaraderie. Join the ASC on its transformative journey toward a brighter future for education, led by its refreshed visual identity.